Why we exist
EQwareness was created around a simple idea.
Self-awareness becomes powerful when it leads to intentional action.
Our work combines structured assessment, thoughtful interpretation and practical coaching to help leaders understand themselves more clearly and develop with purpose.
The practitioner
Assessment and coaching delivered by a certified practitioner.
Credentials are published exactly as held. Nothing is inferred, rounded up or added for effect.
- Name
- Martina Ignatovska
- Professional title
- Emotional Intelligence & Leadership Development CoachEQ-i 2.0 & EQ 360 Practitioner
- EQ-i 2.0 certification
- Emotional Quotient-Inventory™ 2.0 (EQ-i 2.0®)Multi-Health Systems Inc. (MHS)
- Other certifications
- Product Discovery CertificationPendo.io
- Radical Product Thinking: Vision SettingPendo.io
- Digital Adoption CertificationPendo.io
- AI for Product ManagementPendo.io
- Product-led CertificationPendo.io
- Product Analytics CertificationPendo.io
- Product Management Basics CertificationPendo.io
- Business AnalystAxapta Learning Center
- Background
- A people-focused professional with experience across banking and financial services, client relationships, business consulting and product management. That background strengthened the ability to build trust, understand different perspectives and navigate complex interpersonal and business environments — experience now brought into emotional intelligence coaching and leadership development, helping professionals strengthen self-awareness, empathy, communication and resilience.
- Industries
- Banking & financial services · Business consulting · Product management
How we work
Four principles behind the practice.
Evidence before opinion
We work from a structured, research-based framework rather than generic advice.
Insight must be usable
A report is a starting point. The value appears in what you do differently.
Confidential by default
Honest reflection needs a space without performance theatre.
Context matters
Your results are read against your role, relationships and current challenges.
The next step
You don't need another generic leadership programme.
Start with a conversation about where you are, what is changing and what you want to develop.